Let’s say it again. Cash is a depreciating asset. Cash, earning 1% (if that), is actually losing 2.8% in value when adjusted for inflation. This means that if you have 00 in savings and earn 1%, you will have 10 at the end of the year. However, it will only have the buying power of 5 as compared to the previous year. As inflation increases and interest rates remain low, cash loses its value. In 1966, 00 bought a brand new Mustang; today 00 barely covers the taxes. You cannot save you way to retirement.
The use of formatting is another useful tool that helps website visitors to scan your writing in search of specific areas of interest. You can use a combination of bold type, text colours, numbered or bulleted lists, symbols, charts and other concepts to encourage visitors to continue reading.
Focus your marketing on generating bigger business from existing clients. You already know they are your demographic, what you need to do is to prod them to deepen their relationship with you. Build on the foundation of trust and loyalty and let them value your business, products and services better.
Seriously, many website owners miss it here. They write really good article, but do not encourage the readers to take a look at their website or what they’re selling. In cases where they do so, they do it in a manner that isn’t compelling enough.
If your products and services are fairly complex and instant sales are uncommon, tell them how to contact a representative who can answer their questions.
Blogging. Set up a blog on your chosen subject, work like crazy to produce unique content, and monetize your blog with AdSense, Amazon, and other affiliate products. As your blog rises through the search engines, you may also be able to accept advertising revenue from people who are eager to plug into your traffic. Beyond that, a blog is also a great platform from which you can promote your own product and service business.
Joel explains how Jason Cormier on Twitter, who runs a search marketing and social media agency, takes a very different approach for his clients. He helps them to organize contests on Twitter.